This week, we decided to feature another unique product from Perusahaan Abdullah Sekeluarga their very own Harumanis cordial. Unlike fresh mangoes that are seasonal and have a shorter shelf life, the cordial offers a longer lasting option for customers who want to enjoy the fragrance and sweetness of Harumanis all year round.
The cordial is homemade, bottled by the business owner and family, and has a distinct taste that reflects the original fruit. It’s perfect to serve chilled, mixed with ice, or as a festive drink. This product also has strong marketing potential, especially for gift packaging, bundling during Ramadan or Aidilfitri, and promotions targeted at younger or family audiences.
We plan to:
-
Design a separate Instagram post and poster for the cordial.
-
Emphasize its homemade, family-produced identity.
-
Suggest consumption ideas (e.g., mix with soda, ice, or as a Raya gift).
By including the cordial in our marketing content, we’re helping diversify the product range for digital audiences and giving more value to customers who may not know this product exists.
Comments
Post a Comment