Week 7: Finalizing Concepts and Preparing for Content Creation

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This week marked the end of our planning phase. After several weeks of brainstorming and understanding the needs of Perusahaan Abdullah Sekeluarga, our team finalized the core ideas and direction for our upcoming digital marketing content.

Although we haven’t started creating posters or videos yet, we now have a clear vision for what needs to be done  and we’re ready to begin the actual design and content work in Week 8.

📝 Activities This Week:

  • Reviewed and confirmed the marketing focus: Harumanis mangoes and Harumanis cordial.

  • Agreed on color themes (green, yellow, and earthy tones) and fonts suitable for the brand.

  • Finalized the content categories we’ll be creating:

    • Product posters 

    • Facebook/Instagram captions

    • Short videos or Reels 

  • Set deadlines for the first draft of posters and caption writing.

  • Created a checklist of materials we still need (product photos, logo ideas, packaging shots).

🧠 Skills Applied / Learned:

  • Creative planning for agro-product marketing.

  • Visual branding decisions (colors, fonts, layout style).

  • Task management and workflow organization using Google Docs.

👥 Team Collaboration:

  • Adriana – finalized brand color scheme and reviewed competitor posters.

  • Najdat – suggested video ideas for product storytelling.

  • Xin Yi – began sketching layout ideas for the posters (on paper).

  • Choong – listed photo and text elements needed for each content type.

  • Nadia – helped draft the project timeline and checked for missing items.

  • Luisa – documented progress and updated this Blogspot e-logbook entry.

🚧 Challenges / Solutions:

  • Challenge: We didn’t have enough original photos or visuals to begin designing.

  • Solution: We listed what’s needed (e.g., mango close-ups, cordial bottles) and plan to capture or request these next week before designing begins.

🔗 Content Progress:

No final posters or videos created yet. However, all key design decisions have been made, and content creation is scheduled to begin in Week 8.

💬 Reflection:

Week 7 was all about setting a strong foundation. With clear direction, agreed content types, and role distribution, we’re ready to start creating our digital materials next week. We’re excited to see our ideas come to life and start building the online presence for Perusahaan Abdullah Sekeluarga.


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