Week 2: Meeting Our Agro-Business Partner

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Week 2: Meeting Our Agro-Business Partner – Perusahaan Abdullah Sekeluarga

This week, we made exciting progress by officially selecting our partner for the digital marketing project: Perusahaan Abdullah Sekeluarga, a local Harumanis mango center in Perlis that focuses on collecting and selling high quality Harumanis mangoes during the seasonal peak. 🥭

📝 Activities This Week:

  • Finalized our agro-business partner after internal team discussion.

  • Collected basic information about the business (location, operations, products).

  • Started planning marketing content and branding direction.

  • Discussed possible social media platforms suitable for their business (Facebook & TikTok).

  • Assigned roles for content creation and digital strategy.

📸 Photos / Screenshots:


Harumanis from Perusahaan Abdullah Sekeluarga – fresh, fragrant, and proudly local!

🧠 Skills Applied / Learned:

  • Branding analysis (we discussed how to differentiate their mangoes online).

  • Planning a digital content calendar (post frequency, content types).

  • Researching competitors and trends in Harumanis marketing.

🚧 Challenges / Solutions:

  • Challenge: Limited info about their current marketing efforts.

  • Solution: We plan to arrange a simple interview with the owner on 7/5/2025 to better understand their business goals and target customers.

🔗 Content Created / Shared:

  • Blog visuals and layout updates.

💬 Reflection:

It’s exciting to work with a real local business like Perusahaan Abdullah Sekeluarga. We see a lot of potential in bringing their Harumanis mangoes to a broader audience online. Next week, we aim to finalize content and assist them in launching or improving their social media pages.

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