This week, our team focused on planning the content we will create to promote Perusahaan Abdullah Sekeluarga online. Although we haven’t produced any final posters, videos, or Facebook pages yet, we’ve made good progress in discussing ideas, dividing tasks, and outlining our digital marketing direction.
The goal is to create simple, visually appealing content that introduces their Harumanis mangoes and cordial to a wider audience using social media.
📝 Activities This Week:
Brainstormed ideas for promotional content (posters, videos, product highlights).
Discussed potential color schemes, slogans, and key product messages.
Outlined a basic weekly content schedule to guide future posting.
Researched examples of other agro-businesses' online promotions for inspiration.
Assigned roles to team members for content creation, editing, and publishing (to begin in Week 5).
🧠 Skills Applied / Learned:
Content planning for digital platforms like Tik Tok and Instagram.
Researching local marketing styles and visual preferences.
Organizing team workflow using shared documents.
👥 Team Collaboration:
Nadia – researched similar Harumanis marketing content on social media.
Choong – listed content types and helped brainstorm slogans.
Adriana – suggested layout ideas and potential color themes.
Xin Yi – prepared the draft content plan and post schedule outline.
Najdat – organized notes and ensured every member’s task was clear.
Luisa – compiled the blog post and recorded the week’s progress.
🚧 Challenges / Solutions:
Challenge: Unsure how to start creating content without a finalized concept.
Solution: We agreed to keep the content simple, focusing on real product photos, short captions, and consistent branding. Content creation will begin next week.
🔗 Content Progress:
No visual content has been created yet. We are still in the planning and brainstorming phase.
💬 Reflection:
This week helped us realize that planning is just as important as creating. By organizing our ideas and setting a clear direction, we’re more prepared to begin content production.
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